Going Green – Business Edition

March 1, 2019

It’s inevitable, when a business chooses eco-friendly and sustainable options it benefits the community and the environment. When businesses are confronted on “why” they haven’t chosen a green path, the most common reasons include thinking that green-solutions are a short-term trend, expensive upfront investments, and the belief their business is too small to make a significant worldwide difference. If your company hasn’t taken the steps towards creating an environment or sustainability plan, you may be missing out. No worries, Loraas is here to illustrate three reasons why going green is “good business”.

Reason #1: Giving your business a “brand” new perspective.

Did you know that choosing green alternatives can assist your company’s bottom line? Going green means staying competitive and competitive businesses are 50% more likely to succeed. In a world where many people have already taken the vow to zero-waste lifestyles or healthier eco-alternatives, giving your customers green solutions or identifying as a green company may help bring in new clients by attracting or retaining customers with the same values.

Reason #2: Going green saves your business the “green”.

As a business owner, it’s wise to look for ways to minimize your taxes or save money. Creating green strategies, like an environmental or sustainability policy, can lead to tax credits or deductions. The Canadian government offers businesses tax credits for using renewable energy systems including wind, solar, or geothermal power; covering up to 30% of the cost for an installed system. The upfront costs of renewable energy can be daunting, however they deliver savings in the future. Each province offers different incentives and grants, so do your research to find the best solution for your business.

Reason #3: Going green is simply a “bright” idea for your business.

Quite simply, changing to energy-efficient alternatives and decreasing the use of certain office supplies can help cut down your monthly operational costs. Cha-ching! Look for certified low-energy options for new appliances, equipment, or tools. Don’t know what to look for? Simply visit the website, EcoLabel, as it is a great resource and contains an index of Canadian certified labels and eco-approved companies. Switching from incandescent bulbs to CFL lightning can save companies up to 70% on their lighting costs. It’s simply a bright idea! Giving customers eco-friendly options such as e-bills or converting to paperless transactions are simple ways to cut down on paper use. Making a small switch means wasting less and providing a big “payday” in the long run.  

There are many reasons why going green is a great practice and strategy for businesses. We only illustrated a few, however, small actions do make a difference. Combined with other businesses and individuals on the same journey, over time this will contribute to a healthier planet and benefit us all. Small steps towards the betterment of our planet make big leaps if we all try together. So what are you waiting for? Join the green momentum today!


EcoLabel. 2019. Ecolabel index. Accessed at: http://www.ecolabelindex.com/. Accessed on: 19 February 2019.

Green Geeks. 2017. Compelling reasons why your business should go green now. Accessed at: https://www.greengeeks.com/blog/2015/10/27/7-compelling-reasons-why-your-business-should-be-going-green-now/. Accessed on: 15 February 2019.

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